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Group Coaching with Robert Farber - 
Classes of 4 -6 Students

Group Coaching is for those who want to spend time with Robert alongside other photographers for direct advice on how to take the next steps creatively and financially with your passion or career in photography.

Robert Farber

"I'm here to help you personally jumpstart your photographic ambitions, both financially and creatively."


Robert has influenced generations of photographers. His lectures and teachings have been held in high-regard from the Smithsonian Institute, The George Eastman House, as well as Universities and professional groups throughout the United States, Japan, Australia and Europe.

He is recognized globally with his distinctive style and unique career path in both fine art and fashion. Over the years he has been approached privately to personally mentor photographers at all levels, as well as being asked by graduate students to be their Master’s Thesis Mentor.

Now, for the first time publicly, he is offering his Mentorship which is based on his distinguished 50 career, to various photo disciplines whether it be: 

- Fine Art
- Fashion & Beauty
- Commercial & Advertising
- Wedding & Portraits

What Group Coaching Includes

I. An 8 Week Program

The program begins with Robert will spending time with you privately to critique your work, and get a sense of where you're at creatively and evaluate your goals.

II. Personalized Assignments to Advance Your Style

This may be the most important element of the Mentorship because you need to be progressing in your style, vision and devotion to taking your work to the next level.

Robert will give you customized photographic assignments, either weekly or bi-weekly, based on your style and working conditions. This will give you the chance to have Farber critique the results with you in order to push you into new directions creatively. In addition, Farber will:
- Critique your existing portfolios
- Give technical advice for specific types of equipment
- Creating a comfort zone with models and subjects
- Give his personal tips on how to stay inspired
- Website design advice tailored to your style

III. Bi -Weekly Zoom calls with the Class

After Robert has give you a personalized assignment, the class meets every other week (total of 3 class group critiques), to assess how well the assignment was done and to give further tips on what you need to focus on to further your creative vision.

Aside from the creative critiques during the class meetings, Robert will also discuss how to develop the students' business and marketing approaches and give personal advice on how to boost each student's professional and financial situations as photographers.

Common Topics Discussed During Group Class Sessions

I. Developing Your Business Strategy

It can be very difficult beginning to navigate the labyrinthian business worlds of the fine art and commercial photography, and that's what makes this Mentorship unique.


Robert's journey into commercial and fine art can be explored in detail on the Farber Studio Tour, which includes a unique career path, never assisting, photographing top models for the world's biggest fashion houses, magazines, and advertising agencies; and being sponsored by major camera and photo manufacturing companies.

Since there are so many ways to get into the business of fine art, the Mentorship will focus you on:
- Increasing your value and worth as a photographer i
n order to impress potential clients
- Increasing your revenue stream
- Developing your revenue sources to further escalate recognition, and cross-pollinating your focuses so you can develop new revenue sources

II. Navigating the Fine Art Photography World

It doesn't matter what genre of photography you work in, because it is always possible to elevate your work to a fine art level.


The Farber Mentorship places heavy focus on how to draw the eyes of galleries, museums, collectors, and art dealers, all in order to increase the value attached to each piece. Important factors in this process are:

- Finding Galleries and building relationships with them
- The smartest ways to price and edition your gallery prints
- Proven strategies working with dealers, including online fine art sales

III. Creating Personal Goals: Recognition, Accolades & Self-esteem

Many photographers reach a plateau in their career and wonder, "Where do I go next?" The key is finding innovate ways to re-assess where you want to go, and how to get there. Achieving recognition for you work requires passion and finding new create ways to make yourself relevant both to yourself and to clients and art collectors. Farber has re-imagined his style and working methods many times throughout his career, and will show you how to:

- Prioritize being ahead of the curve, business-wise and creatively
- Thinking outside the box to find new professional opportunities
- Seeing yourself as an artist, and not just a photographer,
to open new conceptual doors with your work

Group Coaching Description

We encourage the serious photographer considering any of our Mentorship Tiers to take our Questionnaire - this will help us grasp where you’re at creatively, but will also help YOU find out more about yourself!

This Questionnaire will help give you an understanding of the parameters and goals of what this unique Mentorship and Coaching Center are all about.

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