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5. Parallel Growth in Fine Art & Commercial

I believe what sets me apart from my peers is that I never neglected the chance to shoot my own work on a commercial shooting. I always had my eye out for what I LIKED, and not being consumed by the needs of my client at the time (although that was very important to make sure they were happy with what I shot). 

I was able to develop a way to bring my own style to commercial shootings, *while also shooting my own fine art material on the shootings*. By doing this over the years, it's what set me apart from other photographers.

In this video, I go into detail about how I did this through a couple stories while I was shooting for clients, and offer tips on how you can learn to do the same.

5. Parallel Growth in Fine Art & Commercial

5. Parallel Growth in Fine Art & Commercial

5. Parallel Growth in Fine Art & Commercial
5. Parallel Growth in Fine Art & Commercial - a. Keeping My Commercial & Fine Art Work Indistinguishable

5. Parallel Growth in Fine Art & Commercial - a. Keeping My Commercial & Fine Art Work Indistinguishable


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Couse Curriculum

Course Curriculum


1. Introduction a. Who this Course is For b. How to Create Your Own Curriculm c. A Message to the Non-Professional

2. Passion & Staying Inspired a. How I Developed My Passion for Photography - The Early Years b. Staying Inspired & Sources of Inspiration c. One Essential Tool to Stay Inspired

3. Sources of Inspiration a. Motion Pictures that Inspire Me b. Painters and Other Photographers


4. Mastering Your Own Style a. Artistic Vision as a Priority b. Creating Your Own “Mood”


7. How I Use Lighting a. My Style Preferences b. Natural Light & Simple Household Lamps c. Studio Light & the Old Hollywood Movie Lighting (Film Noir Style)


5. Parallel Growth in Fine Art & Commercial a. Keeping My Commercial & Fine Art Work Indistinguishable b. Shooting it Your Way c. Stay a Fine Art Photographer and Shoot Commercially

6. Technical Aspects of My Style a. Practical Camera Techniques That I Use b. Composition


8. Staying Ahead of the Curve a. Business-Wise b. Marketing c. Promotion


9. Thinking Outside the Box a. Thinking Outside the Box Creatively b. Thinking Outside the Box with Marketing & Promotion


10. The Unlimited World of Publishing a. Books b. Posters c. Copyright


13. Selling Your Fine Art Work Online a. Artsy & 1stDibs b. Your Website


11. OPEN YOUR EYES: There's Multiple Revenue Sources a. Licensing b. Tips for Shooting for Stock Aencies c. Video Art d. Corporate Sponsorship e. Lectures and Teaching f. Posters, Pt. 2 - A Different Approach

12. Working with Galleries & Museums a. How to Approach a Gallery b. How to Build Relationships with Brick and Mortar Galleries c. Creating Limited Editions d. Pricing e. Commissions, Percentages & Dividing Expenses


14. Fine Art Editions Inventory Control - Finding the Solution a. Artwork Archives


15. Let's Discuss Framing - 20 Unique Examples a. Let’s Discuss Framing


16. Working in Motion Pictures


19. Working with Advertising Agencies & Magazines


17. An Effective Website a.


20. Working with Models a. Fashion & Beauty b. Nudes c. Making the Model and YOURSELF Comfortable


18. Emailings


21. Assisting a. The Perfect Assistant -What I Look For b. Benefits of Assisting c. Interning


22. The Art of Printing a. Pigment Printers b. Papers and Media c. Printing on Metal d. Interview with Art Paper Guru - Michael Ginsburg, Co-Founder of Legion/Moab Paper


25. Creating Marketing Partnerships a. Partnership Example #1: Volcan / LVMH b. Partnership Example #2: Moab Paper c. Partnership Example #3: Breast Cancer Research Foundation


28. Interview with a Literary Agent

23. The Tools to Deliver Your Vision: Cameras, Lenses & Filters a. The Camera b. The Lenses c. The Filters


26. Publishing at Doubleday with Jacqueline Kennedy Onnassis


29. The Slideshow

24. Digital Tools a. Your Computer b. Software c. Apps d. Scanners


27. Interview with an Art Dealer - Gene Seidman


30. A Journey Through Prints a. 20 Unique Examples

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